Ekipashop, one of the IC Group´s companies, specializes in customized manufacture of furniture for commercial premises, has produced and assemblied the new furniture of Guess's new flagship store in L'Opera neighborhood of Paris.
Located in the heart of this emblematic Parisian neighborhood, the recently opened, new Guess Denim shop is an impressive commercial space of 380 square metres and is an especially important distribution point for the fashion brand in France.
The furniture for this particular project has been made with the highest attention to detail and finished in accordance with the Guess Denim brand book. An environment that mixes materials like steel, wood and glass, resulting in furniture with polished aesthetic lines that fit in with the outstanding space where the customer can enjoy the company’s variety of clothes and accessories.
In the workshops of Ekipashop the furniture was made in record time, both for the display area and the changing rooms (chests of drawers, clothes racks, lamps, shelves and accessories) and the logistics and integrated installation of the whole project was coordinated.
The production of the furniture of this shop took place within an agreement of annual collaboration which the group has struck with the brand that will see furniture produced and installed in more than 30 Denim shops, again putting to the test the great logistical and installation capacity of Ekipashop at the same time as meeting the commercial expansion needs of large fashion distribution companies like Guess.
For a collaborative project of this type, that requires the production of furniture for the different European countries where the brand is present, special attention has been given to adapting the furniture to the framework of each country where it is to be installed, making each shop a new project that requires personalised planning for distribution and installation.
Ekipashop used specialized areas to finish each material, in this way, steel, glass, wood and methacrylate are worked with to create unique pieces of furniture that bring together quality, aesthetics and functionality.
The terms set for execution and installation for those Ekipashop is working with during the course of this collaboration project with Guess, are set from the brand’s head office and respond to an ambitious plan of commercial expansion for the Denim brand in Europe.
Links: www.ekipashop.com, www.guess.com
